Vision, Mission, and Strategy at Starbucks Essay -- Business Analysis

Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to manoeuvre over 17,244 stores worldwide (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs some 95,000 employees. From only a handful of stores in 1987 to a trillion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partner in crimes are treated. Joseph Michelli (2007) echoes this sentiment, A great shape of coffee is only part of the Starbucks success equation (p. 767). The Starbucks corporate culture is not easily summed up because it is multidimensional. However, Starbucks leadership reiterates several key words on a regular basis everything matters, playful, human connection, respect, dignity, and care. In fact, many of these words can be found in their mission statement. Starbucks partner mission statement reads Were called partners, because its not just a job, its our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. (Starbucks.com, n.d., para. 2).Starbucks strives to be the place between work and alkali for its customers, and strives to create a place to work where productivity shines above any differences between colleagues. The hiring process begins with the interview. Online forums often reveal the same types of questions asked at interviews. These questions generally meet to how an individual handles conflict with colleagues, requests for information on how they might have disappointed a customer, why... ...leadership and a fair performance appraisal system.Works CitedAguins, H. (2009). Performance wariness (2nd ed.). Upper Saddle River, NJ Prentice Hall.CNN Money (2012). 100 Best Companies to Work For. Fortune Magazine. Retrieved from http//money.cnn.com/magazines/fortune/best-companies/2012/snapshots/73.htmlHarrer, A (2012, January 26). Starbucks Corporation. The New York Times. Retrieved from http//topics.nytimes.com/top/news/ line of products/companies/starbucks_corporation/index.htmlMichelli, J.A. (2007). The Starbucks Experience 5 Principles for Turning Ordinary into Extraordinary. New York, NY McGraw Hill. Kindle Edition.Schultz, H. (2011). Onward. New York, NY Rodale. Kindle Edition.Weber, G. (2005, February 1). Preserving the Starbucks Counter Culture. Workforce.com. Retrieved from http//www.workforce.com/article/20050201/NEWS02/302019989

Ruined Maid and To His Coy Mistress Essay -- Love Relationships Thomas

Ruined Maid and To His coy MistressBoth the Ruined Maid and To His Coy Mistress provide us withdisturbing images / pictures of love, sex and relationships as I am round to explain.The Ruined Maid was written by Thomas gay in 1866, during the timewhen women didnt have sex before brotherhood and they were thrown out oftheir village for being ruined. The public at that spirit level in historyhad a very strict view of sex and marriage. They thought that women inparticular should never have sex before marriage and they should haveeverything taken off them for being ruined. They were looked upon asa disgrace to society.The Ruined Maid provides us with disturbing images and pictures oflove and relationships because the poem is about a woman who hasbecome ruined which means that shes had sex before marriage. Shesturned the meaning of this into a good thing piece of music most people thoughtthat it was a bad thing because it meant that the woman had noself-respect and that they were looke d upon as prostitutes in a sense.The poem starts with Melia and a...

Heathen and Christian Elements in the Wanderer Essay -- Wanderer

Heathen and Christian Elements in the rover The modern word weird bears only a superficial resemblance to its etymological descendent, wyrd. What now stands for strange and queer only has an archaic connection to its classical meaning of Fate. During the process of evolution, however, the word went through many phases, especially during the formation of the English language by the Anglo-Saxons. Wyrd appears fairly often in Old English poetry and prose, indicating a certain importance in Germanic society. By following the changes the word undergoes, it is also possible to follow some of the changes that the nuance undergoes as well. A fine example of Old English poetry that employs wyrd on four separate occasions - with four separate meanings - is The Wanderer. What began as a word firmly rooted in what can only be termed heathen culture eventually began to take on much more religious overtones. The word wyrd, though originally pagan in meaning, had found an ent irely Christian food coloring by the time of its use in The Wanderer. Before beginning an analysis of a single word that appears four times in this poem, it is important to ca-ca a few assumptions about the nature of the piece itself. Many an article and essay have been written about The Wanderer, trying to define its theme, genre, even its narrator. all the same the wonderfully ambiguous nature of the poem defies any single explanation, so it carcass up to the critical reader to develop his own opinion. For the purpose of this paper, it is believed that The Wanderer is, in essence, a heathen/pagan poem, rooted firmly in the Germanic culture from whence it hails. H... ...y Exile of the Wanderer. Neophilologus 73 (1989) 119-129. Dunning, T.P., and A.J.Bliss, eds. The Wanderer. London Methuen & Co, 1969 Lochrie, Karma. Wyrd and the Limits of Human instinct a Thematic Sequence in the Exeter Book. JEPG 85 (1986) 323-331 Timmer, B.J. Wyrd in Anglo-Saxon Prose and Poetry. Neophilologus 26 (1941) 213-128. Timmer, B.J. Heathen and Christian Elements in Old English Poetry. Neophilologus 29 (1944) 180-185. 1Due to the lose of punctuation in The Wanderer, it is nigh impossible to know who is narrating, or to whom he/she is referring to at any given time. 2The actual meaning of sundor t rune remains ambiguous. Though apart in meditation seems the most likely, interpretations such as reading runes have been put forward.

The USSR’s Ill Fated Military Intervention in Afghanistan Essay

The USSRs Ill Fated Military Intervention in AfghanistanIn the Fall of1994 the Bulletin of the The Cold War International History run across mentions in an article, Despite the declassification of numerous high-level Soviet documents the precise reasons behind the USSRs massive, ill fated military intervention in Afghanistan in celestial latitude 1979 remain murky. Reading these documents it becomes obvious that intervention was the result of a long and sometimes bitter struggle within the politburo mostly in Chernenkos handwriting. Six days earlier, the Politburo had approved sending a 500 man Spetnaz(military intelligence special unit) force to Afghanistan and now the Politburo subgroup of Andropov, Ustinov, and Gromyko, (Ponomarev was absent) together with Chernenko, obtained Breshshenevs sighed consent to accomplish the agreed-upon measures leading to the deployment of 50-75,000 Soviet soldiers in Afghanistan later that month, and using the (Spetnaz) force mentioned above to t he killing of Amin and his replacement by Karmel as Afghan leader and fountainhead of PDPA, The Soviet Documents do contain a number of complaints while failing to say, this is the last straw, lets invade. One of the first of these is the Poliburos nervousness at the increasing conservative Islamic activity in the country coupled with activity in Iran whom they suspected of sending missionaries to Afghanistan dressed as natives. They also specify the PDPA guilty of draconian measures and miscalculations and mistakes. One of the first signs of major trouble on the horizon was a revolt in Herat in which many of the government troops joined with the rebels. Afghanistan (Taraki) asked for help to squash the situation but this help was denied. Seven months late... ...inister, and president of the Revolutionary Council, and secretary general of the PDPA. Opposition to Karmal and the Soviets, as you can charm from Afghani history too much Afghani blood had been shed for its citizens to even consider a ruler from outside. By early 1980 the mujahideen had join inside Afghanistan and were resisting Soviet invaders or Soviet backed Afghani forces. In January 1987 a six month cease fire was declared by the Soviets. It was by and large ignored by the Afghani. By 1986 the Afghani fighters had begun receiving shoulder fired ground-to-air missiles. These were capable of easily bringing down helicopter gunships and jet bombers. This is what brought the Soviets to the table. Peace accords largely in Afghani favor were signed in 1988. The last Soviet soldier left on Feb 15, 1989. The war, however, continued, now between the Afghani and themselves.

An Unforgettable Person Essays -- Personal Narrative Teachers Educatio

An Unforgettable Person Parents areor should bethe teachers of their children in many areas, a natural family relationship of handing down what they have learned to their offspring. But there is something special about the profession of teaching where an individual chooses to make an impact on students ,they hardly hump on Day 1 of class and yet they have a goal of sending those young faces on their way to a well-rounded fosterage in the 180 or so days they will have them in his or her care.At Vikas junior college, more teachers continued their influence on my life, and many of them have enjoyed long teaching careers. Several have retired, but several are still hard at it with the current crop of students The campana rings, and all the students waits for him to come. He is nothing but our math lecturer Mr.P.Ramesh. He is about 6 feet tall, thin man. He dresses himself in formals. He has a right-hand(a) hair style like waves .he is handsome too. His classes are so interesting. Al l the students get involved to listen to his classes. We never miss his classes. He is very friendly, polite, and casual. He is hailed by many students here and there. Hello Hi Nice to see you Whenever he comes across anyone he knows, he always says hullo to them first, wearing a big smile, whether or not they are older or younger than him. In this society where many people often do away with by without greeting each other, seeing him might be like seeing an oasis in a desert. He loves children in ear...

An Unforgettable Person Essays -- Personal Narrative Teachers Educatio

An Unforgettable Person Parents areor should bethe teachers of their children in many areas, a natural relationship of handing down what they restrain learned to their offspring. But there is something special about the profession of teaching where an individual chooses to make an impact on students ,they hardly know on daytime 1 of class and yet they hand a goal of sending those young faces on their way to a well-rounded education in the one hundred eighty or so days they will have them in his or her care.At Vikas junior college, more teachers continued their influence on my life, and many of them have enjoyed long teaching careers. Several have retired, but several are still hard at it with the current crop of students The bell rings, and all the students waits for him to come. He is nothing but our math lecturer Mr.P.Ramesh. He is about 6 feet tall, thin man. He dresses himself in formals. He has a good hair elan like waves .he is handsome too. His classes are so interesting. All the students get involved to listen to his classes. We never miss his classes. He is very friendly, polite, and casual. He is hailed by many students here and there. Hello Hi Nice to see you Whenever he comes across anyone he knows, he always says hello to them first, wearing a big smile, whether or not they are older or younger than him. In this society where many people often pass by without address each other, seeing him might be like seeing an oasis in a desert. He loves children in ear...

World War One â€Life in the Trenches

World war star life in the trenches When men voluntee chromatic to fight in world war one, on the Western front, little did they hunch over about the conditions they would be living and fighting in the trenches, and for how long this would all go on for. The Great War lasted for four years even though legion(predicate) believed they would be home by Christmas 1914 on till 11/11/1918(today know better as remembrance day). (See source A) Even if the men did know about many of the conditions in the trench they would most likely have still joined as many were pressured by two ways to join. irstly by women as they would press little white feathers into their hand another way was they would walk past with a desecrated look in their faces as described by Rifleman no(prenominal)man Demuth in source B (see source B) and secondly by propagandas(posters)see sources C,D and E for some examples. Even though the war lasted prolonged than expected the conditions didnt get any better for soldi ers as the shortage of food got worse, diseases became more common e. g.Trench foot (where your foot rotted off in your boot), more rats moved into the trenches, no way to remove toilet waste from the trenches and corpses lined many of the sides and floors of the trenches helping to spread disease. It got so bad in the trenches many solider turned to shooting themselves so they could be sent home and see their friend and family they had left behind. But if you were found guilty of a self-inflicted wound (SIW) in the British Army the ultimate penalty was capital (death by firing squad. )But 3,894 British soldiers were found guilty of SIW but none were executed but preferably sent to prison for lengthy periods.Basic trench and layouts(see sources f and G) The first job of any soldiers getting to the western front who wanted to survive the machine gas pedal fire from the triple alliance (Germany, Austria-Hungary and Italy) was to dig down, making trenches. Frontline trenches were usu ally about seven foot deep and six foot wide. The front of the trench was know as the parapet. The top two or three feet of the parapet and the parados (the rear side of the trench) would consist of a thick line of sandbags to absorb any bullets or shell fragments.In a trench of this depth it was impossible to see over the top, so a two or three-foot ledge known as a fire-step, was added. Trenches were not dug in straight lines. Otherwise, if the enemy had a successive offensive, and got into your trenches, they could shoot straight along the line. Each trench was dug with alternate fire-bays and traverses. Duck-boards were too placed at the bottom of the trenches to protect soldiers from problems such as trench foot. Soldiers also made dugouts and funk holes in the side of the trenches to give them some egis from the weather and enemy fire.The front-line trenches were also protected by barbed-wire entanglements and machine-gun posts. Short trenches called saps were dug from the f ront-trench into noneMans Land. The sap-head, usually about 30 yards forward of the front-line, were then used as audition posts. Behind the front-line trenches were support and reserve trenches. The three rows of trenches covered between 200 and 500 yards of ground. Communication trenches, were dug at an angle to the frontline trench and was used to shift men, equipment and food supplies. Food in the trenchesIn the trench food was basic but was for many it was better than what families were eating back at home. Daily rations for a British soldier consisted of 20 ounces of bread or 16 ounces of flour or 4 ounces of oatmeal instead of bread, 3 ounces of cheese, 5/8 ounces of tea, 4 ounces of jam or 4 ounces of dried fruit ,? ounce of salt, 1/36 ounce of pepper, 1/20 ounce of mustard, 8 ounces of fresh vegetables or 1/10 gill lime if vegetables not issued, ? gill of rum or 1 pint of porter , 20 ounces of tobacco, 1/3 ounces of chocolate (optional), 4 ounces of butter/margarine and 2 ounces of dried vegetables.One British soldier said (source H) Tinned bully beef was the usual. we were always hungry. many times we only got one slice of bread,often without butter or jam,for breakfast and hard biscuits for tea. they were so hard that you had to put them on a hard surface and smash them with a stone. message many did not get what they should have. Weapons One thing that played a big part in the war was the weapons They used * Handguns (e. g Webley Revolver, Webley Self-loading, Webley-Fosbery Automatic Revolver, Enfield revolver, Colt M1911 , Colt untested Service, Smith Wesson M1917 revolver, Smith Wesson Model 10, Smith amp Wesson Triple Lock, Lancaster pistol, Colt Model 1903 Pocket Hammerless, and Mauser C96) * Rifles(e. g. Lee-Enfield, Lee-Metford, Pattern 1914 Enfield, Martini-Enfield, Martini-Henry, Ross rifle , Winchester Model 1894, Winchester Model 1895, Winchester Model 1907, symbol 30 rifle, Type 38 rifle, Type 38 cavalry rifle, Mauser-Vergueiro , andPeriscope rifle) * Machine Guns(e. g. Vickers machine gun, Maxim gun, Lewis Gun, Hotchkiss Mark I, M1895 Colt-Browning machine gun and M1917 Browning machine gun) * Shotguns(e. g Sawn-off shotgun and Double-barreled shotgun) * Anti-tank weapons(e. . Elephant gun) * Grenades(e. g Grenade, No 1 Hales Rifle grenades, 2, 3, 4 Hales No. s 5, 23, 36 Mills No. 6 Grenade No. s 8, 9 Double Cylinder Jam Tin No. 13 Battye No. 15 Ball grenade No. 27 Smoke Grenade and No. 34 Egg grenade) * Mortars(e. g 2 inch Medium Mortar, Newton 6 inch Mortar, Stokes Mortar and Livens Projector) * Support Guns(E. g Vickers-Crayford rocket gun * Swords(e. g 1897 Pattern, 1908 and 1912 Pattern Cavalry Swords and Claymore) * Bayonets(e. g M1907 bayonet) See sources G-L for examples of weapons. DiseasesIn the trenches there was a lot of disease from a common cold to trench foot(foot rotting off). 1. Trench foot- numerous soldiers fighting in World War One suffered from severe trench foot. Trench foot is an i nfection of the feet caused by cold, wet and insanitary conditions. In the trenches soldiers stood hide hours on end in waterlogged trenches without being able to remove wet socks or boots. The soilders feet would gradually go numb and the skin would turn red or blue. If untreated, trench foot could turn gangrenous and the result was amputation. 2. Shell shock-Early symptoms of shell shock included tiredness, irritability, giddiness, lack of concentration and headaches. Eventually the men suffered mental breakdowns making it impossible for them to remain in the front-line. Some came to the conclusion that the soldiers condition was caused by the enemys heavy artillery. These doctors argued that a bursting shell creates a vacuum, and when the air rushes into this vacuum it disturbs the cerebro-spinal peregrine and this can upset the working of the brain. 3. Trench mouth- It was a severe form of gingivitis that causes painful, infected, bleeding gums and ulcerations. . Trench fever is a bacterial infection that causes repeated cycles of extravagantly fever. Two different types of bacteria cause Trench fever. Bartonella quintana is carried by body lice and Bartonella henselae is carried by ticks. Symptoms are headaches, skin rashes, inflamed eyes and leg pains. Rats In the trenches Rats equanimous in their millions infested everywere in trenches. There were two main types of rats in the trenches the brown and the black rat. Both were despised but the brown rat was especially feared. Gorging themselves on human they could grow to the size of a cat. Toilets Loss of life Conclusion

Leadership and Teamwork

I used to be a varsity player in high instruct and as in every chemical group or team, we concord our set of arguments as well. One time, two of my team mates were contention about macrocosm too irresponsible of not passing the ball to the other versus not passing the ball because the other one usually loses the ball in passing, consequently leading to countless turnovers, as well as, losing the opportunity to make points of course. Our game was already about to start but still they were still arguing over our previous games and the mistakes that we committed.Nobody would just give in, so I took the opportunity to lead them to a good, nice, and smooth conversation. I assisted them in communication well instead of scolding them both. I told them they should be achievement-oriented and focus on our current game instead of going over the past time and again. I similarly portrayed a very good font when the situation was incontrollable and one is most likely to protrude mad. Th ey saw this and realized they should not have done what they did. These two people are extremely good players if only their emotions will not affect them. We won that day simply because their arguments were settled shortly enough because of the influence of a very good leader. We also won because there was team rick.Personal Sense of Leadership and TeamworkI have a wiz of teamwork, of course. This is where roles are established, meaning functions, authority, accountability, and priorities are extremely considered and focused on making it easy to attain goals effectively (Teamwork, n.d.).No doubt, I have a sensory faculty of leadership as well. I strongly believe that a leader should be exceedingly good in communication (Clark, 1997). A classic example of a leader who happens to be extraordinary and brilliant in terms of communication is someone 1) who speaks to people as they are 2) who shows originality instead of emulating someone elses style 3) who presents himself as his/her own person and 4) who does his/her best to understand what others say, meaning, he/she who also try to walk in someone elses shoes, instead of exactly listening to how people articulate things (Clark, 1997).Yet another example is this A leader will listen and try to understand an employees explanation as to why he/she was absent, instead of just merely listening but will not try to be considerate and punish the employee immediately after(prenominal) (Clark, 1997). Allow me to reiterate that, Communication is one of the most needed characteristic if one is to become a leader (Clark, 1997).For instance, If you exhibit rudeness to your members/subordinates, for sure, you will never have the credibility that you ought to have to be respected and if you do not know how to communicate properly, you will never be able to attain being a leader (Clark, 1997). This is why when I lead I articulate myself properly and never in a rude manner (Clark, 1997).I also believe that a leader should c onsistently guide the team members (Clark, 1997). For example, I should guide the members to become achievement-oriented as well (Clark, 1997). It may be carried out through and through the following 1) I should set challenges for followers to pursue 2) I should show confidence in the members ability to meet their expectation and perform at their highest aim 3) I should guide a member who suffers from a lack of job challenge4) I should provide followers an idea as to what are pass judgment of them and how to perform their tasks especially if the member of the team asked for it 5) I should be approachable and accommodating enough to enhance the confidence of members etc as well as 6) I should incorporate the members suggestions, if any, into the final decision (Clark, 1997). I keep myself aware of the importance of having the heart to be open to my followers (Clark, 1997).In increase to the aforementioned, I also believe that I should inspire trust instead of being dependent on co ntrol (Clark, 1997). I should know that a group leader, for instance, should not always direct his or her member on what to do, he or she should have full confidence on the members and will just get back to them when they are ready with the results instead of supervising members from time to time and nagging them on what is morally wrong or right or pull down what systematic process to choose etc (Clark, 1997).Trust, is a very important characteristic of a leader, this way the members of the team will be more inspired to work as a group since their leader has full confidence on them (Clark, 1997).ReferencesClark, D. (1997). Leadership. Retrieved October 5, 2007 fromhttp//www.nwlink.com/donclark/leader/leadchr.htmlTeamwork. (n.d.) Retrieved October 5, 2007

Immanuel Kant’s theories

Kants theories argon in great contrast with other philosophers. He was a retributivist who believed that laborious wrongdoers though they are wise beings, is right, as long as the crime they did fits such penalty. Punishment without reasons or jailing someone for petty theft is unjust. He mouth about punishment on the critique of practical reasons which contrast with Jeremy Benthan a utilitarian theorist who considers punishment as evil and advocates for punishment to ca implement to a greater extent positive impacts on the person punished. (Robert, 2000).As Betham supports rehabilitation efforts in prisons Kant found such efforts im moralisticistic as they acted against ones personal rational choices. Kant rejects manipulation of populate even when the causes and reasons are just. People should be bothowed to reason for themselves and their decisions should be respected. Kant criticized other theories on the grounds that they were only hypothetical and could not be applicable in the real world. few theories argue that the greater good ought to be considered when acting but such would be irrelevant to someone whose interest is not on maintaining the common good.Hypothetical moral systems should not be used to determine the moral action as they are very subjective while in the real sense sights interests vary. He spurned Humes theory on the ideal theory of the mind. To Kant analytical methods should not be used to explain what is physic eachy evident. To him, celluloid reasoning involves relating concepts that are not directly related to the subject concept. A prior knowledge can be used in the metaphysics study. (Bayne, 2000) Kant criticizes the utilitarian project that happiness is the highest goal.He opposes this view as it created loopholes where people would be used simply as means to achieve or attain happiness. This would be disrespecting the fact that all human beings are rational and can choose or plan and anticipate their future. Kant portra ys the categorical imperative approach where he sees all human beings as occupants of a special place in creation. People have different needs which ought to be satisfied using certain means. He uses the term aphorism to refer to intentions or principle of action. Human beings should not act in a way that portrays other people simply as means to an decease but as an end to itself.In working to attain the maxim people should not use others simply as means to an end. People used should return from the arrangement and their consent should be sought. To him, duties should be beneficial to people used in the process of attaining the goals. I agree with Kants theory as all people should be treated with equality and with respect. There are two types of imperatives. The hypothetical imperative tells of what we ought to do to achieve a goal. The categorical imperative leads to starkness since human beings are rational and can govern their actions. People should only act on maxims that can become global law.To Kant, there are universal moral laws that are logically necessary. Peoples actions should therefore be performed according to the acceptable universal laws of morality. Individuals should act according to the same general, future and moral laws. (Robert, 2000). All people should be treated with moral respect. Deception should not be considered even when being applied for wrongdoers. To Kant, duties can be perfect or imperfect. Imperfect duties entail working to develop our talents since they are given to us for a purpose while perfect duties entail a duty to others.Kant rejected the ethical force brought about by tradition and coined the modern idea of autonomy. He brought about the idea of centrality of rational thought. Each person can light up free and autonomous choices and they are compelled by rationality and the categorical imperative in their decisions. Adherence to categorical imperative provides for autonomous ethical choice since people make their decisions rationally. In pursuit for various maxims all parties involved benefit from the arrangement. Autonomous means self legislating.Autonomy of the will is the ability of the will to be a will in itself while the will refers to the means by which a maxim can become a universal law. Heteronomy means the capacity to hail law other than itself to produce a universal law of morality. (Collins, 2000) To Kant, objects do not have value but man gives them value through their rational goals and desires. Human beings have an intrinsic worth or dignity. They should therefore act in good will out of a sense of duty and use the categorical imperative. What we give to society comes back to us and we ought not to harm others but work in ensuring that they benefit from out actions.

Formal certification and accreditation (C&A) process Essay

The PKI moldiness go through a formal certification and accreditation (C&A) process before it can be deployed in Quality Medical Company (QMC) operational environment. An independent Third Party moldiness certify all (HIPPA) PKI systems. We allow for use system certification as a formal procedure for testing protective cover safeguards in the computer system or major cover to determine if they meet applicable requirements and specifications outlined.System accreditation is the formal authorization by a focus official for system operation and an explicit acceptance of the associated risk. The management official ensures that all equipment resides on the network under his authority is operated using approved security standards. All C&A evaluations or annual recapitulations must be conducted by a third party who must have not developed the present PKI solution or have any opposite business relationship with QMC.QMC Associate Chief Information Technology gage Officer undertake co mpliance requirements of this policy concerning data at rest and role-holders accession to managed networks, systems and servers Ensure public-companies regulations are implemented and in compliance Provide security standards for implementation of PKI in HIPPA information technology environments to ensure that they can handle rude(a) data and require non-repudiation Review company plans to implement this policy Review requests for exceptions or exceptions to this policy and Conduct reviews of U.S. Securities and Exchange (SEC) and HIPPA compliance to ensure compliance of this policy. Receive, review and coordinate a response with the QMC Chief Information Technology Officer for any exception requests for exceptions to this policy. Periodically review and update this notice as askQMC Chief Information Technology Officer will Ensure the provisions of this policy are implemented and enforced Ensurethat the requirements of PKI policy are fulfil prior to deployment of this t echnology on any QMC system Ensure that a backup of the encryption private key(s) is obtained that will be securely stored so encrypted documents may be historically retrieved. The signing private key will exist only on the key token or profile issued to the individual. The solution must provide a means for archival of private decryption keys, and support for the recovery of a private decryption key on request Ensure that agency server administrators, staff offices responsible for server presidentship, ISSPMs and security staff are acquainted and comply with the provisions of OCIO Cyber Security Guidance Regarding C2 Controlled Access fortress (CS-013 dated 3/6/02) -Assure that agency server administrators, staff offices responsible for server administration, information system security program managers and security staff are trained to implement and, maintain PKI at a functional C2 level and fully understand the ongoing responsibilities to preserve that level of server security .QMC Information Systems Security Program Manager will Monitor all agency PKI installations to ensure that the provisions of this policy are followed Coordinate with agency server administrators to ensure that precautions are taken to properly preserve the required level of server security Coordinate with agency personnel to ensure proper certification and accreditation occur on all PKI systems prior to deployment Coordinate with agency system owners to ensure that PKI private key pairs are properly stored.QMC System Administrators/Security Administrators responsible for server administration will Monitor vendor release notes for new security patches, service packs, software upgrades and updates Follow internal configuration management practices in installing security patches and updates and Maintain a configuration control manual that documents all changes to the servers with sensitive information.

Documentation(Cebu-Bohol Tour)

TOUR CEBU-BOHOL TRIP A few months ago, on September 25 to 30, 2010, we, the students of the STI College of Cotabato, had an educational tour of Cebu and Bohol, both(prenominal) of which are major tourist spots of the country. The given activity was prepared and realized with the purpose of exposing us to two of the most visited places in the Philippinesto let us experience and see for ourselves the feel of the dynamic tourism there and to know about the current tr oddments regarding the field of hotel and restaurant management which, as we know, consists of work that entails living accommodations and food service, and plays an essential role in the tourism industry.The faux pas is considered to be a significant part of our training as aspiring hotel and restaurant managers, owners and/or workforce in the future. The school believed that for us to be effective and efficient members of the hotel industry, we should first be involved in excursions like that in order for us to grasp f ully the reality of our chosen future careers and give out a clear view of its know-how as well as to match and obtain mod ideas which we could apply in the long run. Being a major tourist destination that they are, Cebu and Bohols hotels and restaurants are without a doubt in demand.The school did not over find that and made a outstanding decision of choosing the two for it is, nonetheless, one of the best places of exposure. Over the years, with the advancement of technology, new developments are also inevitable and stick surface especially in the competitive world of hotel industry which has truly evolved a lot. For that reason, we are truly glad that through the activity that we had, we were able to learn something innovative which we could not do so the other way around and middling by being inside the four walls of our classrooms.We did not only visited the places just for the sake of seeing its physical beauty and take pictures of it like most tourists do but we went th ere with the very intention of learning especially from the seminars that we attended. The trip that started on the 25th of September 2010 was wisely spent and was efficiently arranged to really fit all the many places that we were able to visit. On the second day, we arrived at Bohol by 600am and checked-in at the Bohol Plaza Mountain Resort.It was a 4-star resort built on a mountain or more appropriately, a hill, thus the name, which has a spectacular view of the mainland of Bohol and faces the city of Tagbilaran. We also went to see the mysterious Chocolate Hills and were truly awed by the beauty it possessed. When noon came, we lunched at the historied restaurant on a boat known as The Floating Restaurant via the Loboc River Cruise and were greeted by a sumptuous and delicious meal. After which, we had the Tarsier reckon at the Corella and Tarsier Visitors Center and saw the extinction-threatened smallest primate on Earth, the Tarsier.And then we got to the blood compact site, the place where the sanduguan between the Spaniards and our ancestors during the 1500s transpired and were briefly informed about the rich storey of Bohol. In line with that, we were made to see some of the ancestral houses in the place that were preserved and stood the test of time. It now operates as a tourist end including the great churches that were also built ages ago, particularly the Baclayon Church which is one of the oldest churches in the Philippines.In addition to that, we had a stopover at the other resorts in Bohol and at the Bee Farm which provided us a rare experience of organic delights. Moreover, we were able to see the splendor of Cebu while on tour, including its magnificent ancestral houses and the churches of the Basilica de Sto. Nino and duomo Church that significantly mirrored the rich culture and history of the place. In 1521, the Spanish conqueror Ferdinand Magellan arrived there and in that same year, planted a cock-a-hoop wooden cross at the place wher e the first Filipinos were baptized as Christians.Currently, this place is a big tourist attraction and is called as the Magellans Cross. event to that, we set out to see Cebus Beverly Hills Subdivision where people could find the affluent gated communities of the place and the idyllic Chinese Taoist Temple that is the center of faith for Taoism open to worshipers and non-worshipers alike. After lunch, we continue to explore Cebu at its best and saw the oldest street there known as the Colon Street.We likewise went to the University of San Jose-Recoletos, a Catholic private university that is considered to be one of the excellent schools in the land and had a tour of the area. For our next destination, we went to the Mactan Shrine where the statue of our first hero, Lapu-Lapu, could be found and had a memento shopping. Cebu, like the other well-developed cities in Manila, is a metropolitan area and branded as the center of business and trade in the Visayas. It is identified for i ts many skyscrapers that has been bewildered all over the place which includes our next stop, to one of Cebus finest commercial sites, the Ayala Center.However, though we really had fun, we were also exhausted from the days activity and, as explorers of the place, I think it is important that we have a comfortable place to spend the night and regain our strength for yet another busy day. The hood Regency Hotel did not disappoint us on that and gave us what we all need after a long day around town. While there, we were able to get what I think all tourists deservethat home-away-from-home comfort through the superb hotel accommodation and service that they have. We spent our fourth day a little telephone number different from the past three days.Instead of touring the other landmark of Cebu and Bohol, we attended a seminar on bed-making, flaring and other things involving hotel and restaurant accommodations at the Crown Regency Hotel. Lessons on the hotels activity were given to us and before lunchtime, we were escorted up to take a look at their rooms that displayed different themesdepending on the preferences of their customersand onto the hotels capital deck. Afterwards, we went into a beachfront hotel and resort, the Imperial Palace, and had one more seminar regarding the hotels services, the silverwares and utensils they are using and so on.When the seminar ended, we proceeded to go to SM Cebu. Along the way, we were able to pass by an majuscule and splendid hotel, considered to be among the top hotels in Asiathe Plantation Baywhich showcased a variety of fruit plantations along its entrance. Sadly, we were not able to take a look inside. All in all, it was a fun-filled learning experience, with all of us getting along and contributing to the success of the activity. The tour really left a great impact to most of us and, indeed, it was worth all the long time of preparation, expenses and fatigue. Till then.

Masters program application essay

My first foray into the cutthroat world of office work was at the office of Verizon Wireless. hither I served as an account manager and was assigned various tasks relating to accounts management. The work involved required me to seek out and win over new clients for the condescension as well as maintaining the company relationship with the already existing client base. It was at Verizon Wireless where I learned the various ways of traffic with clients. I learned how to satisfy the clients needs even if it seemed to be an almost impossible task. The experience I gained at Verizon Wireless wad be considered to be highly valuable people skills that led me to believe that it would be possible for me to venture out on my cause.The work path I was traversing at the condemnation led me to take a chance on starting up a company based on sole proprietorship. Out of the many furrow ideas I had in mind, I settled on starting a small short letter that I could hopefully develop into a mone ymaking machine. Thus, Setra Logistics was born. At Setra, I became involved in developing a management company that centered within the importation, exportation, and enraptureation melody.The companys first business venture was doing local transport for auto auctions as well as shipping small cargo overseas. I ended up taking a loss at that while but I was non bothered because I felt that I was growing as a person and enhancing my management skills. Over time, I began employing more than people and I learned to manage their individual work ethics and beliefs in life in order to bring out their full strength for the benefit of the company. Through sheer hard work, patience, and perseverance, I managed to guide the company into a time of growth and at present the company is now a full fledged transport company boasting of an international clientele based throughout Europe, Africa, and the Middle East.All these companies use our services for importing goods from the USA. indoor s the USA, we also have our own transport fleet that deals in transporting goods within the US. My biggest accomplishment to date though is that I managed to find partner companies overseas who can help hasten our logistics process in the aforementioned regions. At Setra Logistics, I manage a group of 7 employees of various genders, race, and nationality. It is because of the confidence I genuine over the years here that I found the inner strength to try and establish another business venture. It is true that running a business alone is time consuming and 100% stressful but I have found that in the particular line of business Setra is in, it is best managed alone. later one, I realized that I was starting to outgrow Setra Logistics and needed something new to tweak my interest. After a get together with some other business minded people, we agreed to pool our resources together and established ACS automatic teller, Incorporated. Along with my partner, I am now heavily involved in the automatic teller machine machine and ISO clearinghouse business. ACS ATm is a company that specializes in ATM machine installation as well as credit card services. My company is quite active in the New York Metro area.My partners and I share the same vision of the future for ACS. We all look forward to managing the business so well, that, in the near future, it go away become a leading processor for automated Teller machine software and hardware worldwide. Along with 3 other managers, our goal is to learn the ins and outs of the ATM transaction processing business and then, develop out own innovative ideas and products that will change the ATM transaction processing procedures worldwide.Our plans for the future are not limited to simply operating ATM machines and merchant services. Eventually, my managerial partners and I would like to become the brains behind tapping the remaining 70% of untapped electronic currency markets using cutting-edge and highly innovative ideas and products worthy of being tagged as 21st century banking and e-commerce trendsettersIn the retrospect, I have to say that I am well versed in the languages of team and individual management. I am a skilled manager who can either run my own company, or develop a totally new company along with others who share my business visions. At Setra, I run a well cover machine all by myself while at ACS, I learn to meet other managers halfway in order to achieve a great success in the business venture.

Research Proposal †Brief Provisional Title Essay

Brief Provisional Title To what extent does media reporting, during a two-month degree in 2000 contribute to the vigilance mans towards paedophiles. The main aims of the dissertation It can be suggested amongst academic literature that much of the heightened attacks against paedophiles is media generated, generally the media is perceived as instigators of provoking and motivating heightened worry and vigilantes amongst the public domain (refer to Kitzinger, 1999b and Soothill, 1991). Ultimately it can be claimed that tabloid newspapers have led the way in the construction of the personification of paedophiles, often portraying them as perverts, evil and beasts, reinforcing the publics stamps that paedophiles are somewhat a different species apart from ordinary people. It can be platitude amongst academic commentators that the news marking media do more than merely reflect social reality (Greer, 2003, P.44), the media can be accused of amplifying a moral panic or even cultivating a kinfolk rule mentality through such(prenominal) conceptualisations.The print media potentially play an active role in criminological theory, too exemplify sayling theory. The labelling theory focuses on the premise that crime and criminal behaviour is a social process, that of the relationship between an individual who is defined as deviant and those who have the power to label such individual as deviant. These general propositions attribute the media as an important factor in such process, thus helping to construct the paedophile with a hate figure identity. The process by which labelling occurs has social and psychological implications on those who are labelled, which in my query is paedophiles. Embedded within such theory exists the belief that such individuals who are labelled are likely to incorporate the label within their self-image and such stigmatisation is likely to affect how they are treated by others in the future. Indeed Spencer, 1999 proclaims that where paedophi les are hounded out, they will go underground (Spencer, 1999, P.178).such(prenominal) a theory will be applied into my dissertation to attempt to relieve whether the labelling of paedophiles by the print media contribute to the vigilantes towards paedophiles. However throughout my research process there existed an identifiable relationship between the failures of legislation, in accordance to the protection of children and vigilante attacks towards paedophiles, as people seem to have lost confidence in the system and have decided to take the law into their own hands (David, 1997, P.20). merely such a relationship will not be acknowledged within my research, as my aim is to examine the way in which paedophiles are delineated and labelled through print media reporting. Examining such relationship between legislation and vigilante attacks would inevitably result in me exploring outside the realm of my research question.The central research question I wish to explore is To what exte nt does media reporting, during a two-month period contribute to the vigilantes towards paedophiles? My initial hypothesis is that negative labelling of paedophiles perceived through the print media structure individuals perceptions. There also exists a certain complicity towards the way in which the print media reinforces or contributes peoples actions to act knock-down-and-drag-outly towards paedophiles. Reasons for undertaking research Although I have never worked with sex offenders or with victims who have experienced such abuse, the desire to focus my dissertation on paedophiles originated from the tragic death of Sarah Payne in July 2000 by Roy Whiting, a previous convicted sex offender. What jilted my interest was the profound response of the public and media, which triggered a campaign for the implementation of Sarahs Law.Such a campaign resulted in the actions of the Sunday newspaper, the news show Of The World publicly naming and shaming convicted paedophiles. To me this is detrimental not only to children but also to paedophiles are they are likely to pose a greater risk to children. A great concern of mine is the way in which paedophiles are stereotypically appointed by the media, as it notably feeds the hysteria of public fear and start outs such hostility for lynch mob frenzy. Methodology and methods To investigate the way in which paedophiles are portrayed in the print media and does such portrayal reinforce violent behaviour, I wish to examine both written text and visual images, thus resulting in my methodology consisting of a qualitative approach. My methodology will allow me to explore the ideological themes and stereotypical language embedded within such press report, evaluating whether conceptualisations of the paedophile incite a violent mentality.The inauguration of documentation I wish to analyse in my methodology, will be from national newspapers from the year 2000, such as the News Of The World, The Sun, the Daily Mail and The G uardian, which will consist of a time framework of two months, preferably being the months July and August. I wish to explore these specific months as the newspaper, the News Of The World, in the summer of 2000 undertook such initiative to publicly name and shame convicted paedophiles. Examining newspapers during this period will inevitably provide me with a rich source of information to evaluate and analyse. Due to my correction concentrating on a limited time framework and a specific theme it is fair to illustrate that my study will not represent the norm of the print media in relation to the way in which paedophiles are ascribed with such label, my study will only represent a fragment of the print media.However my intentions from my findings is to elucidate the representation of paedophiles within the print media and provide a rigorous analysis concerning the way in which the media militates violent behaviour towards paedophiles. Thus in relation to my research there may exist s ome difficulties I may encounter these may include, with jimmy to a paedophile report, me questioning to what extent a report featured in a newspaper is actually valid, which could result in my findings representing a misinterpretation of paedophiles. With respect to resources, I may encounter difficulties in relation to gaining access to newspaper articles from the year 2000. Some articles can be gained from UWCN Library but other articles from newspapers such as the News Of The World and The Sun may result in me researching beyond the UWCN library to libraries such as Cardiff or even paying to dress back issues from the internet.BibliographyDavid, M. (1997). Child Protection, Moral Outrage or Mob Rule? Community Care. 7 August, PP. 20-21. Greer, C. (2003). Sex Crime And The media, Cornwall Willan Publishing. Kitzinger, J. (2002). The Ultimate Neighbour Form sinfulness? Stranger Danger And The Media Framing Paedophiles. In Jewkes, Y and Letherby, G. Criminology A reader, London Sage Publications. McDonald, l. (2001). Sex Offender, The Home Office And the Sunday Papers, Journal of Social social welfare and family Law 23 (1), PP. 103-108. Reiner, R (2002). Media Made Criminality. In Maguire, M and et-al. The Oxford Handbook Of Criminology, Oxford university press. Thomas, T. (2002). Sex Crime, Sex Offending And Society, Cornwall, Willan publishing. Tierney, J. (1996). Criminology, Theory And Context, England Longman. White, R and Haines, F. (1996). Crime and Criminology, An Introduction, Oxford University Press.

Persevere of a Young Lady Essay

The start of the Holocaust began under the leadership Hitler. The Nazis blindsided by ideology started a warfare of hate against the Jewish People. The Germans at the beginning restricted human rights and bans transportation. Later in their rampage they began the incursion of the Jewish people. Jews that managed not to escape the German stronghold were hunted down. People of Jewish decent had to throw overboard their lives and go in hiding. Hidden Jews had to live in the moment because they never know what is the future is ahead.In Anne Frank The Diary of a Young Girl, Anne Frank shows the reader that the Holocaust did exist. The diary shows how a new girl was able to persevere in the cold settings. Frank descri bum how weighty to lean on family entirely also retrieve in yourself. Anne Franks ability to al bearings improve herself enables her to exsert oppression, determine for growth and a mind of direction. Anne Franks was in a awesome situation where she had to remain hidd en and stay with people who did not respect her. Under oppression, Frank mat the need to define herself.She longed for knowledge and enthusiasm to accompany her behind the walls. She was an able to reason the best approaches to consider the situation. Frank shows her dedication in improving her condition Alone I had to face the difficult parturiency of changing myself, to stop the everlasting reproaches, which were so oppressive and which reduced me to such terrible despondency (170). At the time Anne was not strong to prevail against the compression of emotions in the house. Anne realized that she was becoming narcissistic she started to kindle her view of situation differently.As the reader I felt that Anne at moments sole(prenominal) felt that she was only individual going through these chaotic times. The way how Anne disrespected her sire was a developmental process. Anne comments were detrimental to her mother relationship. The sadness of her mother affected different par ts of the family. I felt metaphorically Anne felt that gathering was like a wind chime, when you affect one part the other chimes respond. The need to improve herself is important for happiness in the Secret propagation. Anne wanted to become something bigger then she.She was determined to become an sovereign Woman. Being backed in the corner, Anne belief in improvement off sprang into knowledge of optimism. The war goes on just the same, whether or not we choose to quarrel, or long for freedom and fresh air, and so we should emphasize to make the best of our stay here. Now Im preaching, but I also believe that if I stay here for very long I shall grow in to a desiccated up beanstalk. And I did so want to grow in to a real young char(138-139). Anne optimism in conflicts of her family and war was best kept to herself.Frank felt that the person who is able to control a situation is the one who can master oneself. This level of maturation was achieved by a bright girl. Anne begui le in optimism of the moment was like the saying the longest rope in the world has an end. She had a good idea of how days were passing in the Secret Annexe. Anne remembered the days of having the freedom to go to school. contrasted girls her age going to school, Anne wanted become a womanhood. Anne not only wants to be a woman but to lease a vision. Anne looked to the future for motivation. Despite all the troubles she was focused on improving her status.The motivation of this girl to pursue her goal shows no matter the situation it can always be manipulated. She did not worry of the past but focused on the future. Anne hard skin started to show Then I began trying to talk some courage into myself. I could only say I must, I must, I must. Completely stiff from the unnatural position, I fell against the side of the bed and fought on, until I climbed into bed again just before half past ten. It was over And now its all over. I must snuff it, so as not to be a fool, to get on, to be a journalist, because thats what I wantI know that I can write, a couple of my stories good, my descriptions of the Secret Annexe are humorous, theres a lot in my diary that speaks, but whether I have real talent remains to be seen. (197). Anne showed a commitment to achieve her max potential. She will work hard to be remembered on this earth. Anne becomes very aware of her talent to write with beautiful description with clarity. I think that this moment indicated that Anne was showing Independence. She was not going to let hunger get in her way of success. Annes spirit of growth has enabled her to direct what in life she wanted to pursue.During the time of the Holocaust roam a big strain on the individuals who were persecuted. Many lifeless acts by Germans had destroying many Jewish Famines but not their hearts. The Frank family never successfully managed to hide in Amsterdam. The Frank Family was transported to a Holocaust ingroup where the Dad only managed to survive. The father of Ann Frank, Otto Frank took the need to publish Annes Diary. Annes Diary shows that the final solution did exist and the life she has lived. This is important time in history where the most persecuted people in red-brick history was able to persevere.

Patient’s Rights In Practice Essay

In the field of tumefynesscargon, patient ofs have several decents they mint or should utilize in order to receive the maximum benefit out of the intervention they receive. The patient should be thoroughly evaluated and 1 should make sure that all told their slumps and responsibilities are point noteed. However, we should also be advised that at that place is to a greater extent than just accepting the reforms and responsibilities of the patient. The decision made by the swellness care professionals should be legal and total in every sense.In my study, I present a field of a 14-year old lady friend (lets name her Sara) who was presented to the hospital when she was found with cramps. Unfortunately, upon ultrasound scanning, it was revealed that she was pregnant. The motherliness was ectopic. She was obviously hesitating to reveal this to her take back and she planned to undergo the surgery by signing the legal accede herself. However, the girl being underage, c onsent is definitely an issue as wiz has to be 18 years old or more to sign the legal consent.There are pros and cons of the issue here that will be discussed elaborately found on several evident journals supporting my arguments. As stated earlier, it is absolutely essential to make the patient aware of his or her disciplines and in our case, Sara is negligent regarding her rights as she is underage (14 years old). How has she really utilize her rights and what rights she didnt utilize that could have benefited her? The first right that Sara had utilized ripely was the right to use the leave office hospital services as a public patient.The second right that can be applied in Saras case is her right to be deal outed with respect, dignity and consideration without taking into consideration of her age, gender, pietism or culture. The third right that can be applied is the right to information where she can aim either to be a offstage patient or a public patient. The fourth r ight that is applicable in Saras case is her right to interposition establish on how un hygienic she is. The 5th right that fits into Saras description is her right to participate in making her own decisions regarding the wellnesscare.Sara also has the right to learn more information about her treatment and risks in her own way so that it is aristocratical for her to conceive. This can be regarded as her sixth right. Her right to give authorization for the treatment can be her seventh right and Saras eighth right is her right to keep her information confidential and private (Queensland wellness Public Patients Charter, 2002). While all her rights have been outlined above thoroughly, lets look into each and elaborate into each concept by supporting the arguments as well with examples.Each right mentioned above conforms with her age and her right to treatment. In the first right, she accumulates access to free health services from the hospital which is absolutely vital as she i s a resident and under the program she is insured in, she is entitle for benefits. The second right is her right to treatment irrespective of her age and other attri stilles. Obviously, Sara is underage and by no means does her current age status deprive her from receiving the right health check treatment.The third right that has been explained above is her right to be a public or a private patient. She can break her own historys or have Medicare pay for her. Since she is underage, this right will apply but as a public patient as private patient right makes no sense in her case as she is not earning (or her financial dispositions have not been displayed). Saras fourth right is her right to treatment based on her condition diagnosed, which again, fits into her category. Her right to treatment here is a surgery for her ectopic pregnancy and that should be done at the right time.The suggestion given by the health professionals is accurate and in that locationfore, she can proceed with the treatment whenever she wishes (Queensland Health Public Patients Charter, 2002). Saras fifth right is to remove the kind of healthcare treatment she urgencys to proceed with. Obviously, in her case, we see that she is negligent regarding this right. However, the healthcare professionals such as the go down ons or physicians may advice her (only) regarding her options. Saras sixth right, as entitled, is to learn more information about the treatment in her own way.In her case, it would be a simplified language (and not in medical terms) to explain what has actually happened to her and what she has to do for her ectopic pregnancy. Saras seventh right is her right to give permission for the treatment. She can refuse or accept to perform the surgery but as in her case, a surgery is absolutely essential as she has an ectopic pregnancy but if she refuses to do so, the healthcare professionals or physicians cannot force her into changing her decision and granting them the permis sion to pursue with the surgery. And finally, Sara has the right to keep her information confidential.Since she doesnt want her mother to know about her pregnancy, either information about her pregnancy and surgery should be kept strictly confidential unless absolutely necessary to reveal, only by the patients permission (Queensland Health Public Patients Charter, 2002. All the patients have their own rights and thus they should be respected as well as taken care of without any sense of hostility towards them. Saras first right, as stated, is her right to use free hospital services as a public patient and accordingly, she has utilized her first right.Medicare was first introduced in Australia in the year 1984. Under the public sector of health financing, it has twain vital functions, one of them being to cover the cost of public hospital care and other of medical physicians or practitioners. As bring upd by the article below, Under Medicare, all permanent Australian residents ar e entitled to free public hospital care when choosing to be public patients. Doctors who are appointed in the hospitals erect their medical treatment.State and territory governments provide public hospital services and work impedely with the federal government and professional bodies to ensure that quality of care and appropriate standards are maintained Medicare also meets the volume of costs for all out-of-hospital services such as general practitioner and specialist consultations. (Australia Now, n. d. ). As per the quote above, Sara must have been insured under Medicare which is how she was able to proceed for the surgery or even gain access for the check-up where she was diagnosed for ectopic pregnancy.As the ICN legislation of ethics for nurses states in its preamble, Inherent in nursing is respect for human rights, including cultural rights, the right to brio and choice, to dignity and to be treated with respect. Nursing care is courteous of and unrestricted by consid erations of age, colour, creed, culture, disability or illness, gender, sexual orientation, nationality, politics, race or social status (ICN code of ethics, 2005). Ethically and legally, Sara has utilized her rights and therefore, it is good and perfectly legal for the healthcare practitioners such as doctors or nurses to treat her in the way she should be treated.As the right and regulation itself states, there is no discrimination based on any attribute in terms of treatment or providing healthcare services. Her third right, as implied, is her right to be a public or private patient. In Saras case, there is but any choice as she cannot choose to be a private patient (because if you are a private patient, you pay your own bills and if you are a public patient, they can have Medicare to cover your costs). Regarding the healthcare services in Australia, there is absolutely no fee limit that is charged by the doctors and therefore, one has to be extremely careful when making such c hoices.However, Dr. Stephen Duckett states, There is, however, a government- educate fee schedule. Doctors can bill patients or send their bills presently to the government insurance authority, the Health Insurance Commission (HIC). If sent to the HIC, the defrayment is 85% of the government-set fee for out-of-hospital expenses and 75% of the government set fee for in-hospital services the money is paid directly to the doctor, and the doctor is not allowed to charge the patient an additional fee. About 75% of family physician services are directly billed to the HIC.If a doctor bills the patient directly, the patient then applies for the rebate of the government set fee (Duckett, 2004). Saras fourth right, as outlined previously, is her right for appropriate treatment for the diagnosed condition, which in her case, is ectopic pregnancy. According to Megan-Jane Johnstone, the patients have the right to appropriate case and thus she states in her book, Bioethics a nursing stance, The right to have access to appropriate care is a second sense in which a right to health care can be claimed.This sense raises important questions concerning the cultural relativity or ethno-specificity of care and its ability to accommodate peoples personal preferences, health beliefs, health values and health practices. Failing to provide health care in an appropriate manner can have shameful consequences (clinically, legally and morally) (Johnston, 1999). Therefore, as stated by Megan-Jane, failing to provide inappropriate healthcare may transmit to serious consequences and even lawsuits (when taking this in a legal perspective).The fifth right is Saras right is to choose the kind of healthcare treatment she wants to pursue with. The healthcare practitioners can only advise her on this matter and cannot force her to choose a particular kind of treatment. As suggested by her ultrasound bear witness reports, Sara is diagnosed with ectopic pregnancy. In her case, the rights are her law. The law protects her rights. Since Sara has no option at all, she plans to proceed with the surgery of her ectopic pregnancy.According to code of ethics for nurses in Australia, as stated below, Nursing care is based on the development of a therapeutic relationship and the implementation and evaluation of therapeutic processes. Therapeutic processes include health promotion and education, counseling, nursing interventions and empowerment of individuals, families or groups to exercise maximum choice in relation to their health care (ANMC, 2002). Saras sixth right states that the healthcare professionals should make her understand of her situation as well as treatment options in an easy-to-understand language.Ethically, it is the right thing to do as the healthcare professionals should make their patients aware of their health condition, its consequences and the treatment options in the easiest manner. In Saras case, we see that at a very girlish age, she is a patient with ectop ic pregnancy and nothing except surgery can save her life from being ruined. According to Mary Ellen Trail Ross, Nurses must frequently make arduous decisions when faced with ethical dilemmas that occur in clinical practice.Utilizing ethical principles for analyzing and reflecting on the issues may ease this difficult task. In addition, the nurse mixed may experience less anxiety and uncertainty over whether or not the correct decision was made (Ross, 1993). We have observed that the healthcare professionals (in Saras case) have respected her rights and have advised her for the most safest and viable option. The role of nurse is taken seriously in this regard as she is the one who takes extreme care in such delicate cases.Saras seventh right is her right to give or ask permission for the treatment. Before any treatment is initiated, her complete permission has to be sought. nevertheless here involves a complexity. Sara is underage and they should have legal consent from their guar dians before performing or prescribing any medical treatment. Judith M. Cassells and Barbara K. Redman emphasize on the ethical dilemmas when concerning the informed consent. In the practice, a nurse should take into write up the moral aspects of nursing care when arriving on any decision (Cassells & Redman, 1988).Applying values in order to conform to into a decision mostly works and therefore, Sara has been given the option for the surgery. According to her right, she can utilize her free will and sign on the legal consent form without any questions from the healthcare provider as her right entails her to do so. However, a legal consent from her guardian would have done her more good as it is essentially vital for someone who is close to her (as in relations) to be by her when this surgery would take place.Ethically and legally, what Sara is doing and has gone through the surgery is right but morally speaking, the presence of someone close would have helped the patient in a grea t way. Lastly, Sara has her right for privacy. Legally, yes. Ethically- the hospital, the hospital staff as well as the doctors and nurses are not allowed to reveal either. The information serves in the best interest of the patient and without the indite consent of the patient, no information is revealed to any person, even if the person inquiring is a close relative.Geoffrey persist in his book, Ethical issues in nursing has stressed on maintaining the privacy as it helps in proper management of records and helps the patient be at ease regarding his or her health information (Hunt, 1994). While all her rights have been served and the ethical aspect of every right having been discussed, we have seen how the public patient charter issued by Queensland government helped in making public aware of their rights. The rights stated therein are the laws and the ethics involved stated here are from a nursing perspective. Marie T.Hilliard in her journal article, Nursing, Ethics and Professi onal roles states that there has always been a growing concern over the ethical codes and practice where nurses are involved but today, immense information has been highlighted for the public as well as the medical professionals in order to understand their practice, their laws as well as their ethics (Hilliard, 1990). Overall, the public charter has highlighted on the responsibilities and rights of the patient in a way that they are able to utilize it with full knowledge and are able to gain the maximum benefit out of it.Referencehttp//unpan1.un.org/intradoc/groups/public/documents/APCITY/UNPAN016276.pdfhttp//icn.ch/icncode.pdf

Information and Communication Technology

Spending on learning and discourses technology in 2005 instruction and colloquys technology or information and communication technology,1 normally called ICT, is often utilise as an encompassing synonym for information technology (IT) but is usually a more general term that stresses the use of goods and services of coordinated communications and the integration of telecommunications (telephone lines and wireless signals), nimble construct management systems and audio-visual systems in modern information technology.ICT consists of all technical means used to travelling bag information and aid communication, including computer and mesh hardware, communication middleware as well as necessary software. In other words, ICT consists of IT as well as telephony, penetrate media, all types of audio and video processing and transmission system and mesh topology based control and monitoring functions.The vista was first used in 19973 in a report by Dennis Stevenson to the UK gov ernment4 and promoted by the new national Curriculum documents for the UK in 2000. ICT is often used in the context of ICT roadmap to indicate the path that an organization go forth take with their ICT needs. 56 The term ICT is now also used to refer to the merging (convergence) of audio-visual and telephone networks with computer networks with a single cabling or link system. on that point are large economic incentives (huge cost savings due to elimination of the telephone network) to merge the audio-visual, building management and telephone network with the computer network system using a single unified system of cabling, signal distribution and management. See VOIP and trenchant Infrastructure Management (IIM). This in turn has spurred the addition of organizations with the term ICT in their names to indicate their strength in the process of merging the different network systems.Information and Communication TechnologySpending on information and communications technology in 2005 Information and communications technology or information and communication technology,1 usually called ICT, is often used as an extended synonym for information technology (IT) but is usually a more general term that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), intelligent building management systems and audio-visual systems in modern information technology.ICT consists of all technical means used to handle information and aid communication, including computer and network hardware, communication middleware as well as necessary software. In other words, ICT consists of IT as well as telephony, broadcast media, all types of audio and video processing and transmission and network based control and monitoring functions.The expression was first used in 19973 in a report by Dennis Stevenson to the UK government4 and promoted by the new National Curriculum documents for the UK in 2000. ICT is often used in the context of ICT roadmap to indicate the path that an organization will take with their ICT needs. 56 The term ICT is now also used to refer to the merging (convergence) of audio-visual and telephone networks with computer networks through a single cabling or link system.There are large economic incentives (huge cost savings due to elimination of the telephone network) to merge the audio-visual, building management and telephone network with the computer network system using a single unified system of cabling, signal distribution and management. See VOIP and Intelligent Infrastructure Management (IIM). This in turn has spurred the growth of organizations with the term ICT in their names to indicate their specialization in the process of merging the different network systems.

Comparison of strategy of Nike and Adidas Essay

1.0 IntroductionJohnson, Scholes and Whittington (2005, p.9) defines system as the way in which an institution plans to expenditure its resources effectively in crop to gain a warring advan pass overe over the commodious term. In other words the c befully planned guidelines that administrations dramatize, which differentiates them from other organisations. Mirow (2005,p.10) suggests that schema of Amazon.com,Inc., a multinational electronic commerce c e reallyer- come out headquartered in Seattle, cerebrate on providing customers with low price, convenience and a wide selection of merchandise. They snaped on this strategy and started their website in 1995 as an online book retailer. They slowly expand their products and are currently an online shopping website with the largest product supplies online earning r scourues in billions. Hence we can see how important strategy is for the success of an organisation. There are three trains of strategy, which are corporate leve l, businesslevel and functional level strategy.Strickland and Thompson (2003, pp.50, 55 and 56) suggests that the corporate level strategy is the strategy which is determines the overall purpose and prospect of an organisation and reflects on how to add value to different parts of the organisation. The business level strategy provides guidelines on how to excel competitors or stick up in a particular market and the functional strategy is the contri thoion garner by the resources, people and processes to the business and corporate level strategies. Companies strive with their strategies in state to catch the leader in their specific industry or market. Nike and Adidas are the top two competitors in the footwear, outfit and accessories portion of the framework industry. The focus of the latter part of this report is on how these competitors compete with each other using their strategies.2.0 books reviewIn order to fully understand about strategy, it is mandatory to know about t he basketball team generic competitive strategies. The five generic strategies according to Strickland and Thompson (2003, p.150) are low-cost provider strategy, in which the organisation provides propers or service at a low cost, broad differentiation strategy, in which the organisation differentiates its products or services making it appeal to a vast clench of customers, stovepipe-cost provider strategy, in which the organisation provides goods or services of high quality making it worth the amount they are charging which is lower than their competitors, a focused strategy found on lower cost, in which the organisations focus on a narrower buyer segment and provides them their goods or services at a lower cost than its competitors and focused strategy based on differentiation, in which the organisation focuses on a narrower buyer segment and bring abouts product customised according to their needs.3.0 Backgrounds of Nike and AdidasIMAGE universal resource locator http//dige stingdesign.wordpress.com/tag/nike/3.1 Company overview of Nikeharmonize to (www.nikebiz.com) NIKE,Inc. was founded in 1972 by Phil Knight and Bill Bowerman. It designs, markets and distributes acrobatic footwear,apparel, equipment and accessories for a vast range of sports and fitness activities and are currently the mans leading company in the athletic footwear, apparel and accessories segment in the textile industry. It is based in Beaverton,Oregon and has subsidiaries such(prenominal) as Cole Haan, which designs, markets and distributes luxury items such as shoe, handbags and coats. Their subsidiaries also include Converse,Inc. and Hurley International LLC and Umbro,Ltd. The revenue of Nike,Inc. as at may 2010 is around US$ 19014 million according to (www.biz.yahoo.com).IMAGE uniform resource locator http//www.soccercleats101.com/2009/10/07/adidas-predator-x-get-ready/3.2 Company overview of Adidas GroupAccording to (www.adidas-group.com) Adidas, founded in 1949 by Adofl Das sler, is a sports apparel manufacturing company. Starting with athletic footwear such as exsertning spot and soccer shoes, they currently manufacture a wide range of products such as bags, watches, shirts and accessories. They are the second largest sportswear manufacturer, shtup Nike,Inc. Adidas Group is made up of three companies, Reebok, TaylorMade Adidas Golf company and Rockport. The revenue of Adidas as at May 2010 is 14878 US$ Million according to (www.biz.yahoo.com).4.0 Critical Incidents that occurred in the yesteryear4.1 Critical incidents that affected NikeNike, Inc. had g ace by dint of various incidents which had an impact on their success. According to Dermesropian, Drage, Grigaite and Lopez (2004,p.3) in 1972, Nike persuaded marathon guide onners at exceptional Tracks to wear their shoes which was an innovative strategy as it resulted in soaked advertising when some of the runners were the top finishers and popularity of Nike continued to put up throughout th e 70s. In 1979 Nike had 50% of the US running shoe market. In 1988 Nike introduced their famed slogan sightly do it and acquired a company called Cole Haan. They sponsored many famous athletes such as Michael Jordan, a famous basketball musician and Tiger timber, an excellent young golf player. During 1992 Nike acquired Canstar sports which included the hockey equipment shewr Bauer and unresolved its first Niketown store. In early 1995 Nike acquired a license to put its logotype on NFL uniformswhich resulted in strong marketing.Air Jordan IMAGE uniform resource locator http//www.myairshoes.com/air-jordans/air-jordan-xx3-officially-unveiled.html They launched a sassy brand called Jordan, in 1997, which was influenced by the famous basketball player Michael Jordan and one of the most famous shoes of that brand were called Air Jordan. Some incidents harmed Nike during 1998 as they had to cut 1,200 jobs payable to the fall of sales in Asia and the demand of athletic shoes fel l in 1999. Nike wanted to change and in the year 2000 they shifted a little towards the technological and electronic sector and introduced athletic electronics, which included MP3 players, optic monitors, and two-way radios.Products of Nike in the BCG matrix IMAGE universal resource locator http//www.robmillard.com/archives/BCG%20Matrix%20Big1.html They opened their first Nikegoddess store in calcium in 2001. They acquired Hurley International, a distributor of action sports apparels and lost their license to put their logos on NFL uniforms to Reebok in 2002. In 2003 they acquired one of their competitors called Converse but it continued to operate independently in order to patronage the brands popular name.4.2 Critical incidents that affected AdidasAdidas also faced various occurrences in order to attain the claim of the second largest athletic footwear sportswear and accessories manufacturer. Adidas Samba IMAGE URLhttp//www. go aroundshoesmen.com/adidas.Men.Samba.Classic.Socce r.Shoe/detail.htmlAccording to (www.adidas-group.com) Adidas registered as a company in 1949 with the three stripes logo as their trademark. (www.footballshirtculture.com) explains that in the year 1950 they produced the Samba all-round soccer shoes which are even now considered to be the best classic training shoe today. 1 of the biggest successes of Adidas was in 1952 when it was the most common shoe brand worn at the Olympic Gamesheld in Helsinki. They made the first track shoes with removable spikes. Emil Zatopek, in Adidas shoes, won three gold medals in one week creating a huge impact on the image of the brand.German National Team habiliment Adidas in the 1954 football world form IMAGE URL http//soccernet.espn.go.com/world-cup/feature?id=696762&cc=4716&ver=global In 1954 Adidas became famous all over the world as the German national team was victorious in the football world cup for the first time, wearing Adidas shoes with screw-in spikes. In 1955 Adidas came up a shoe with exchangeable spikes which became very popular among the high jumpers. In 1964 Billy Mills won the mens 10,000 meters wearing the new Adidas shoe which was considered the lightest shoe weighing 135 grams. In 1969 Adidas produced the worlds first injection shape multi stud soles of polyurethane, which gave a one year guarantee on the soles. Adidas began fruit of balls in 1961 and in 1970 their football was the official ball of the football world cup. In 1971 the famous Fight of the century where Muhammad Ali and Joe Frazier fought with each other, twain of them wore special boxing shoes de sign-language(a) by Adidas.Products of Adidas in the BCG Matrix IMAGE URL http//www.robmillard.com/archives/BCG%20Matrix%20Big1.htmlAdidas Copa Mundial IMAGE URL http//www.footballbootroom.com/Adidas-Copa-Mundial In 1979, Adidas produced Copa Mundial, which even today is still the worlds best selling soccer shoe. In 1986 Adidas introduced Azteca, the first synthetic world cup matchball in the wo rld. However, in 1993 Adidas took over Sports Inc., a US based sports marketing company and Adidas was loosing US$100 million a year. Robert Louis Dreyfus had become the new president of Adidas and he downsized the German staff and went subcontracting to China. Adidas once had 70% market share in the US and it fell to 2% in 1993. In 1994 Adidas made a comeback by producing the revolutionary soccer shoe called the predator during the soccer world cup in the USA. They went public in 1995 and acquired the Salmon Group which consisted of the brands TaylorMade, Mavicand Bonfire in 1997. The new company is named Adidas-Salmon AG. They were the first sporting goods company to chosen as the official sponsor of a soccer world cup in 1998 when they sponsored the 1998 FIFA World cup in France.Adidas predatory animal hallucination IMAGE URL http//www.produktenews.ch/newsflashartikel.cfm?key=179710 In March 2002 Adidas launched ClimaCool a footwear with a ventilation system and introduced the new Predator Mania boots and jerseys with the dynamic layering concept in the 2002 FIFA world cup with their own official ball called the Fevernova. They interchange over 6 million footballs and much than 1.5 million jerseys and half a million of the Predator Mania that year. In 2006 Adidas became the official partner, supplier and licensee for the FIFA world cup to be held in 2006, 2010 and 2014. They acquired Reebok International in the equal year. 5.0 parity of the strategies of the companies5.1 Strategies of NikeIn order to become the worlds leading designer, marketer and distributor of athletic footwear, apparel and accessories, Nike followed many strategies. Their corporate level strategy, according to Dermesropian, Drage, Grigaite and Lopez (2004,p.15) is their focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that come down or eliminate injury, help in athletic performance and maximize comfort. They continue to expand their operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions hard to reach as many customers as possible. Their business level strategy is a combination of the best cost provider and broad differentiation strategy, but more than emphasis is put on the best cost provider strategy. They rely severely on strategic outsourcing and most of their products are manufactured alfresco the United States.One of the main reasons basis their success following the cost leadership strategy is their abundant network anatomical structure that allows them to cancel their alliance with any company that fails to maintain their standards. They work very tight with their suppliers which allow them to produce their goods at a very low price and of superiorquality with the newest applied science which makes them the market leader and the rest have got to try producing sa me goods close to their standard in order to survive in the market. They work very hard in their marketing strategies and which one of the primary reasons behind its success.Fig.1Fig.2Fig.3Players who wear Nike Fig.1) Cristiano Ronaldo IMAGE URL http//s702.photobucket.com/albums/ww24/bleedingblue97/?action=viewt=Cristiano_Ronaldo_Manchester_United.jpg&newest=1 Fig.2) Michael Jordan IMAGE URL http//www.ionlinephilippines.com/2009/12/michael-jordan-look-alike-michael-jordan-imposter-video/ Fig.3) Tiger Woods IMAGE URL http//www.dailyworldbuzz.com/tiger-woods-still-has-support-of-nike-gatorade-and-gillette/4970/ Nike hired famous basketball player Michael Jordan, tennis player Serena Williams and Tiger Woods who signed a seven year contract in order to be the spokesperson of Nike. In 2003 they spent around US$ 32.4 million on Net TV commercials and another US$ 39.8 for magazine ads. In order to become the market leader one has to follow a rigid and innovative strategy but to remain as the market leader the strategy has to be extendable.According to (www.bizjournals.com) on a report published by Nike, suggest that they have planned five study programs in order to keep their corporate level strategy reserveable. In order to sustain in the long run Nike is now emphasizing more on the concerns about global warming. They have decided to focus more on their product design process, eliminating toxics and wastes wherever possible, start a GreenXchange web marketplace to share bright property which have been designed to act as a catalyst in green development, set up a lean manufacturing and human resource management in order to acquire a more equitable supply chain, put together a social program which combines education and sports programs for the third world countries and establish a new group call the Business for Innovative Climate and Energy Policy.5.2 Strategies of AdidasThe strategies of both(prenominal) these sports giants are very similar but Adidasfocuses more the broad differentiation strategy. According to (www.adidas-group.com) the corporate level strategy of Adidas also focuses on innovation, trying to produce new products, services and processes in order to cope up with the competition. In 2009 the Adidas Group strategically decided to move from a vertically integrated brand structure into a functional multi-rand structure for the Reebok and Adidas brands. This created a global sales function which were responsible for commercial activities and a global brands function which were responsible for the marketing of both brands. The global sales function was also countercurrent into two departments, wholesale and retail, which catered to the various needs of both these business models. This was done in order to sustain their corporate level strategy for the long run so that these divisions could emphasize and work hard in their respective departments in order to make the most of their efforts. This led to the elimination of region al headquarters and travel towards more direct communication between the local markets and the global functions.They implemented a multi-brand strategy by having a diverse brand portfolio which allowed them to cater all segments of the market from players to almost everyone. This helped them to keep a unmatched identity and concentrate on their core competencies. Adidas focused their investments in the best marketing and distribution take in different countries by critically evaluating the consumer buying behaviors and their constant struggle to secure prime ledge space. They have also embraced e-commerce in order to become more efficient and appeal to more customers and make purchasing much more easily accessible for them. Their supply chain is closely communicated and hence it helps them to customize their products which appeal to a wide range of customers. The organizational culture of Adidas group obligates employees to be innovative.This culture forces them to produce goods w hich are highly innovative and with the use of the latest technology their products have a very good quality. According to (ar2001.adidas-salomon.com) using latest technologies they produce products which enhances performances of players and they focus on sports such as football, tennis, basketball and even training shoes which are used by anyone with the ability to run. Their new technologies have lead to the production of Climacool, a shoe with a ventilation system and a3 a shoe with an cipher management system that guides and drives an athletes footthrough each stride.Fig.4Fig.5Fig.6Famous players who wear Adidas Fig.4) Zinedine Zidane IMAGE URL http//s670.photobucket.com/albums/vv70/tomdavies99/?action=viewt=09_zinedine_zidane_dpa_300.jpg&newest=1 Fig.5) Kaka IMAGE URL http//soccerpitch.co.za/tag/real-madrid/ Fig.6) Kobe Bryant IMAGE URL http//family-fitness.mattters.com/2010/7/2/couldnt-waitAdidas Trefoil logo IMAGE URL http//free-extras.com/images/adidas_logo-658.htm Adidas h as world class players who wear their products such as Zinedine Zidane of France, Alessandro Del Piero of Italy and Kobe Bryant an NBA champion who is a style delineation for basketball lovers. They also concentrate on their classic items, reintroduce and redesign them under their Trefoil logo.5.3 Comparison of the strategies of Nike and AdidasAccording to (http//comparisonz.com) Nike and Adidas have almost similar strategies but different implementation methods. Both the companies concentrate heavily on technology and strive to produce new and innovative products. Nike focuses on the American markets whereas Adidas focuses on the European market. Nike does not have any production plants as they only design, distribute and market their products and hence they outsource to various countries in Asia, mainly Taiwan and Korea, which outsource their production to China, Indonesia and Vietnam. Adidas on the other hand, carry out all their production in Germany and recently has adopted Ni kes outsourcing policy by outsourcing to Asian countries.Nike and Adidas both follow a premium pricing strategy which according to Kotler (2003, p.272) is a strategy where companies charge a premium price for their products. Their competition is always intense and according to Anderson (2010) during the world cup 2010 Nike launched the popular keep open the in store(predicate), three minute advertisement featuring world cup stars which was a major hit on Youtube and Adidas replied with their two minute video with celebrities like Snoop Doggand Daft Punk into a famous photograph from the movie Star Wars. Nike sponsored nine teams whereas Adidas sponsored 12 teams.Worlds Largest LED by Nike IMAGE URL http//johannesburgbc.ning.com/profiles/blogs/nikefootball-delivers-the level though Adidas was the official sponsor of the World cup 2010, Nike attached an LED display to a 30 story skyscraper in Johannesburg where soccer fans could write short messages using popular social networking websites such as Twitter and Facebook and Nike put up 100 messages on the side of the walls every night.Adidas adiPURE III Nike Tiempo EliteIMAGE URL http//soccerlens.com/shirts/nike-vs-adidas-buying-football-shoes-in-2010/6410/ Umair (2010) compares the constant rivalry between Nike and Adidas using their products. During the world cup Nike launched an Elite series for the 2010 world cup called Nike Tiempo Legend Elite which had customized shoes worn by famous football players such as Christiano Ronaldo and Cesc Fabregas. Adidas on the other hand, launched a new collection called Adidas Adipure for the world cup 2010 which also had customized shoes worn by famous players such as Kaka and Lionel Messi. In soccer Adidas shoes are worn by famous players such as Zinedine Zidane, Kaka and Lionel Messi, whereas Nike shoes are worn by Christiano Ronaldo, Wayne Rooney and the original Ronaldo. In basketball Nike shoes have been used by Michael Jordan and Adidas shoes have been worn by Kobe Bryant. 6.0 Future Plans of Nike and AdidasIt is easy to become the market leader or the market challenger for organisations but sustainability is the primary concern and hence organisations focus of the sustainability by coming up with strategies that will make their position sustainable in the long run. According to (www. environmentalleader.com) Nikes future plans are to focus on the environment and production of eco friendly products. They mentioned in their 2005 and 2006 integrated Responsibility Report that they will become carbon neutral by 2011 by reducing their Caron Dioxide emissions. They have decidedto design all Nike brand footwear in ways through which they can reduce waste production during product design and packaging. They will eliminate the use of volatile organic compounds and use more environmental friendly material in their products and be carbon neutral by 2011. Adidas on the other hand became the official sportswear partner of the London 2012 Olympic Games.T he London Organising committee for the Olympic Games and Paralympic Games (LOGOC) has few regulations which all of its partners are obligated to follow. These obligations are focused towards the environment. Adidas, being a partner of LOGOC has to follow all these regulations as their future plans are to be the official sponsor of almost all major events in the world, and in order to achieve this goal their strategy is to produce environment friendly goods as well. They have to ensure that all their products are produced with environment friendly materials, which would protect the human health and the environment and their packaging should also be produced with materials that can be recycled. Hence we can see that both the future plans of Nike and Adidas are quite similar.7.0 ConclusionThe main element that determines an organisations success or visitation is the strategy it follows. Any industry is vast and the competition is also fierce and in order to survive in the competition organisations must devise innovative strategies. Nike and Adidas have started their journey decades ago and they have struggled but sustained their positions Nike as the market leader and Adidas as the market challenger. Various incidents have occurred in the past to both the companies which were both good and bad, but it was the strategies that helped them survive and sustain their positions. The strategies of both these companies are quite similar and Adidas is not far behind from Nike, but any small mistake by Nike, might make them the market challenger and Adidas the market leader.Nike has to be very careful while implementing their strategies because Adidas is very close to bonny the market leader. Nikes initial strategy of being just the product designer, distributor and marketer gave them the competitive edge against Adidas, because their investments were low compared to Adidas as they have production plants, but Nike should be very careful to sustain their market position.8 .0 List of referencesBooksJohnson,G., Scholes,K. and Whittington,R.(2005) Exploring Corporate Strategy Text and Cases. Seventh Edition. Prentice Hall. Thompson,A.A., and Strickland,A,J.(2003) Strategic Management archetype and cases. 13th edition. McGraw Hills. Kotler,P. ( 2003)Marketing Management, Eleventh Edition, Pearson Education.Websites(2010) NIKE, Inc. Company Profile, URLhttp//biz.yahoo.com/ic/14/14254.html (accessed 29 August 2010) (2009) Adidas Group History, URLhttp//www.adidas-group.com/en/ourgroup/account/history.aspx (accessed 29 August 2010) (2010) Nikebiz Company Overview, URLhttp//www.nikebiz.com/company_overview/ (accessed 29 August 2010) (2010) Adidas AG Company Profile, URLhttp//biz.yahoo.com/ic/92/92632.html (accessed 29 August 2010) (2010) The history of Adidas, URLhttp//www.footballshirtculture.com/2006102796/history/adidas-football-shirt-history.html (accessed 29 August 2010) (2010) Strategy, URLhttp//www.adidas-group.com/en/ourgroup/strategy (accessed 29 A ugust 2010)/ Strategy Adidas, URLhttp//ar2001.adidas-salomon.com/adidassalomon2001/strat_adidas/ (accessed 29 August 2010) (2010) Nike vs. Adidas Compare Side by Side, URLhttp//comparisonz.com/comparisons/100305/nike-vs-adidas/ (accessed 29 August 2010) (2009) Adidas 2009 Sustainability review, URLhttp//ser2009.adidas-group.com/suppliers/3_4.html (accessed 29 August 2010)Articles(2010) Nike plans to be hundred neutral by 2011, URLhttp//www.environmentalleader.com/2007/05/31/nike-plans-to-be-carbon-neutral-by-2011 (accessed 29 August 2010) Umair,A.(2010) Nike vs Adidas Buying football shoes in 2010,